“Organo Sealed” is a sustainable mass packaging solution for the organic food market of Western Europe.
Client: Conpax Verpakking B.V., The Netherlands ; September 2009 - January 2010 (Project done during Master's at TU Delft)
Client: Conpax B.V., The Netherlands, is a small scale mass packaging machine manufacturer & distributor. These machines are supplied to supermarkets. But recently packaging operations are shifting from supermarkets to mass packers rendering Conpax out of market. Hence Conpax wanted to explore a new market with their existing machines.
Value Addition: The proposed solution removes crates from the logistics, thus bringing 40% transport fuel reduction, elimination of maintenance & storage space for the packers. The concept also gives Conpax the opportunity to sell multiple packaging machines. The packaging is based on the ideology of educating and empowering consumers regarding their ecological impact. Thus it can play a vital role in the "go green" drive that is catching up in these markets currently.
About the project: Market research revealed that sustainable mass packaging of organic food is an unexplored domain. It needs small scale packaging machines similar to the ones sold by Conpax. The organic food consumers were found to be very concerned regarding their activities and its impact on the ecology. They wanted to be educated further so that they can act better. Thus "Organo Sealed" was conceptualized alongwith a sustainable logistics scheme and a business model action plan spread over 10 years. The business model begins with the proposed packaging solution that can generate immediate financial flow to Conpax. Thereafter further R&D can be initiated on the basis of the emerging market trends.
About the Packaging: It uses a blend of PLA (bio-degradable plastic) and areca nut leaves. This visual combination was designed to create awareness amongst people regarding packaging. Each package was accompanied with a story on how it is made and can be recycled back into the earth as nutrients.